From Sunday, June 29, 2008, George Lakoff spoke at a popular bookstore in Sacramento, CA
The author of "Don’t Think of an Elephant" and Professor of Cognitive Science and Linguistics at UC Berkeley spoke about his new book "The Political Mind: Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain."
George Lakoff is known for his ideas about the centrality of metaphor to human thinking, political behavior and society. In recent years he has applied his work to the realm of politics, exploring this in his books. He is the founder of the progressive think tank the Rockridge Institute.